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Blog Tour: The Second Coming: A Love Story by Scott Pinsker



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The Second Coming: A Love Story

The Second Coming: A Love Story

Kindle Edition, 238 pages
Published June 5th 2014 by Scott Pinsker Publishing
Genre: Theo-Thriller

Two men claim to be the Second Coming of Christ. Each claims the other is Satan in disguise. But only one is telling the truth.

In The Second Coming: A Love Story, the devilish new novel by Scott Pinsker, the culture war between Red America and Blue America turns shockingly real when two self-declared saviors appear on earth. The first “messiah” attracts legions of liberal and secular-progressive followers with his message of New Age brotherhood, quickly becoming the darling of the left. The second “messiah” preaches fire-and-brimstone traditional Christianity, gaining a grassroots army of conservative worshippers ready to battle to the death.

It’s finally happened: Red America and Blue America are headed for Armageddon!

First-time novelist Scott Pinsker is a Tampa Bay-based celebrity publicist who has also written for as a marketing expert. As Pinsker tells it:

“Late one night I had an unsettling thought: If the Devil truly wanted to con mankind, he wouldn’t have a pitchfork and horns. All those horror movies have it wrong; a pitchfork and horns are bad marketing. Instead, his smartest strategy for activating new followers would be to appear as a holy man – and claim the faith of his target audience. Because if I were Satan’s publicist, that’s what I’d recommend.”

Scott Pinsker has worked with a long list of athletes and entertainers, ranging from scandal-plagued NFL stars to Saturday Night Live alums to Grammy-winning icons. While he insists that his story’s characters are wholly fictional, he freely admits that the Red America / Blue America political divide is directly ripped from the headlines:

“We’ve become so polarized that we automatically assume the worst about our opposition. The most sinister explanation becomes the dominant narrative – and each side is skilled at exploitation. So in The Second Coming: A Love Story, you have conservatives firing-up the Tea Partiers on talk-radio shows, and liberals decrying their ‘extremism’ and ‘lack of inclusion.’ You have evangelicals, businessmen and born again Christians waging a multimedia Holy War against secularists, urbanites and liberal activists – and neither side will cede an inch. Sadly, none of this was a stretch: Since we’re already predisposed to believe that the other side is evil, an all-out apocalypse is simply the natural progression.”

Divinely provocative and wickedly intelligent, The Second Coming: A Love Story will keep you guessing who-is-who until the very end… …and possibly even after that.


At long last, high noon had arrived. The media outnumbered the public and the sinners outnumbered the saints. Rumors of war rocked the city streets; young souls ascended; the damned dreamt of martyrdom. Amateur Zapruders stormed outside the auditorium, clamoring to claim a piece of the spectacle. Odd bits of gossip crested and crashed like the tides: One website guaranteed that the reincarnation of L. Ron Hubbard would challenge Joe and Israel to a round-robin tournament of miracles. An after-hour AM radio host insisted that both Second Comings were members of a vast Jewish conspiracy involving reptilian-looking space aliens. Hollywood Insider predicted that Joe and Israel were actors and this debate was an elaborate publicity stunt for a new summer blockbuster. Regardless, these whispers only served to arouse the salacious fantasies of the audience. On the wings of Angels and the fangs of Demons, this event transcended special interest classifications and became an international obsession. Protesters were effectively held at bay. Abdul Al-Hanon, head of the Arab Council for Religious Understanding, led a rally of about 12 people (and 613 reporters), protesting the exclusion of Muslims in the debate. “All we ask is for an Islamic cleric to be granted a chair on the podium with the two Christian gentlemen. There’s so much prejudice against Muslims in America—to not allow a Muslim to explain his religion is effectively a violation of our free speech,” he fumed. “This is a major television event! All we ask for is equal time and equal consideration.” Every cable news network interviewed Al-Hanon and publicized his discontent. Most interviewed him more than once. Other religious sects held impromptu prayer services along the streets and were generally well behaved: The Vatican offered an open-air mass and disseminated Catholic prayer beads, solicited tithes and offered half-priced copies of the Pope’s latest autobiography—in hardcover, paperback and audiotape. Hassidic organizations distributed free Sabbath candles, sought donations for the Jewish homeland, and then sought additional donations for themselves. The red-eyed Rastafarians staggered down the sidewalk, preaching love and snacking on brownies. And a hodgepodge of evangelical groups held vigils in the auditorium’s parking lot where they slapped hands, painted faces, grilled burgers and chanted victory cheers. Most religious organizations failed to entice new converts, however; the bulk of the public, it seems, came not for the Gospel, but the pageantry. Friends, followers and well-wishers held marathon prayer-sessions for their chosen savior, begging their savior to save their savior. It was one of the few times in history when millions of people prayed to God for God. Policemen and federal agents patrolled the auditorium’s not-so-pearly gates, partly for crowd-control and partly because of the many death threats both Second Comings had received. TV commentators instantly noted the absurdity of Gods needing protection from pistol-packing people, but the official stance of the police department was that Joe and Israel must receive the exact same precautionary care as any other high-profile celebrity. “What’s good for our demigods is good for our Gods,” they reasoned. So large metal detectors were stationed by the doors, and occupants were subject to pat-down searches. But the truth of the matter was that the policemen were only mud-monkeys; none of them felt worthy of protecting the Creator of the Universe… and deep down inside, they were kind of curious about what might happen if one of these so-called messiahs went eyeball-to-eyeball with a speeding bullet.

About the Author

Scott Pinsker

A nationally-recognized Public Relations expert, Scott Pinsker has worked with professional athletes, musicians, comedians and countless celebs-in-peril, managing everything from crisis communications to reputation management. His analysis of publicity trends and political brand-building tactics has been featured on, the Washington Times and Jewish World Review. Pinsker developed the concept for The Second Coming: A Love Story almost 15 years ago, while attending law school in Washington, DC. As the author tells it: “According to Christian theology, the Devil is thousands of years old and deviously brilliant. I remember wondering one night, if such a creature didn’t want you to know who he was… how would you know? How could you out-think a creature that’s not only smarter than you, but also thousands of years more experienced and capable of supernatural powers? We get fooled by ordinary people every day – and most of the time, they’re not particularly clever! So what prayer would we realistically have to outwit the Prince of Darkness? Then I had a further thought: If the Devil really wanted to con mankind, he wouldn’t appear with a pitchfork and horns. All those horror movies have it wrong; that’s too obvious. Instead, his best option would be to appear as a holy man – and to attach himself to the faith of his target audience. Because if I were Satan’s publicist, that’s what I’d recommend. For the last 15 years, I’ve been obsessively researching the subject matter, studying ancient texts and combing through the delicate intricacies of Christian eschatology. The end-result is The Second Coming: A Love Story. You needn’t be a theologist to enjoy this “thought-experiment” but it certainly won’t hurt: I’ve woven-in countless clues and subtle references to the identity of the true Second Coming – and to the identity of Satan – throughout. No matter your faith, no matter your background, this book will challenge you to reconsider the very nature of existence. And that’s the God-honest truth.” Scott Pinsker lives in Tampa Bay, Florida, with his wife, two young boys, two rescue cats and his 220-pound mastiff. This novel is the first in a trilogy; the follow-up, Three Days Later: A Revenge Story, will be released in 2015.

Buy Links

Amazon Ebook | Amazon Paperback

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